Writing Great Descriptions

Descriptions are your chance to connect with serious collectors. Learn how to write compelling, informative descriptions that build trust and drive sales.

How to Structure Your Description

Open Strong

Capture attention with compelling opening words that highlight the specimen's best features.

Example: A vibrant, gemmy fluorite from the Elmwood Mine...

Get Detailed

Provide specific geological and physical characteristics that serious collectors want to know.

Example: Color, clarity, luster, matrix, crystal habit

Mention the Origin

Include specific location information, as provenance significantly affects value and appeal.

Example: Locality matters to many collectors

Share the Story

Add context about the specimen's history, discovery, or previous ownership when available.

Example: Was it from a notable dig or collection?

Be Transparent

Build trust by honestly disclosing any treatments, damage, or modifications to the specimen.

Example: Note any repairs, damage, or trimming

Pro Writing Tips

Use Specific Language

Instead of 'nice crystal,' use 'gemmy, well-terminated crystal with excellent luster.' Specific terms show expertise and help buyers understand quality.

Include Technical Details

Measurements, weight, and crystal system information. Serious collectors appreciate precise specifications.

Describe the Display Potential

How does it look on a shelf? What angles show it best? Help buyers visualize it in their collection.

Use Collector Language

Terms like 'matrix,' 'association,' 'habit,' and 'luster' demonstrate knowledge and appeal to serious collectors.

Essential Information to Include

Complete Specimen Details

Physical Characteristics

Measurements (length × width × height)
Weight in grams
Color and luster description
Crystal habit and form

Origin & Condition

Specific locality information
Any repairs or treatments
Damage or imperfections
Associated minerals on matrix

Common Mistakes to Avoid

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Being too vague with descriptions

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Forgetting to include dimensions and weight

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Not mentioning damage or repairs

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Using poor grammar or spelling

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Overselling or using hyperbolic language

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Forgetting to describe the matrix or associations

Remember: Descriptions Connect You with Collectors

A well-written description shows your expertise and helps serious collectors understand why your specimen is special. Take time to craft descriptions that inform, engage, and build trust.